Parents are more likely to purchase less healthy foods, where the stars of the Sport to contribute to it, requires a new investigation.
Researchers said the study perceived by participating in the product, the healthier and higher quality if the athlete had it; more than half, and he has not read the nutrition facts of the case.
Buying junk food in the global epidemic of obesity for parents to contribute, in particular children's obesity. The World Health Organization (who) in 2010, according to 42 million children were overweight worldwide.
Reporting: in public nutrition, researchers observed, but the parents, who had children ages 5-12, and gave them the two decisive for the monitoring of foodstuffs intended for human consumption, and low in nutritional value.
The researchers presented in different ways, such as a standard package of products, nutrition facts, including nutritional information, and the use of nutrition claims such as "high calcium" or the packaging is a celebrity athlete entry, saying something in the package "I love the high fiber cereal."
The data showed, only 44% of survey participants to read the nutrition facts that were available in all packages. And parents, who ignored the facts on nutrition, were likely to select unhealthy product twice if offered a nutrition claim and nearly two-and-half times more likely to be unhealthy food, if you pick the sports image has confirmed it; even more so, if the sports star had to make a claim.
Researchers say the study highlights that nutrition facts, the display must be rethought.
Recently to try to improve consumers ' awareness of nutrition information, the Grocery Manufacturers Association and the Food Marketing Institute, unveiled the new voluntary food energiatehokkuusmerkintöjä a system called "Nutritional keys," which encourages food producers show the four main food nutrition facts on the packaging, such as fiber and salinity on the front.
Image credit: McDonaldsAllAmerican
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